Imaginaire is a UK-based e-commerce agency helping brands build human-centric Shopify experiences and scale through performance marketing. With plans for growth, they needed a new brand identity that would set them apart from corporate competitors and reflect their creative, people-first approach. I partnered with them to develop a modern, distinctive brand that could elevate their market positioning and help attract the next generation of talent. The result was a bold, confident and approachable identity built to support their mission of humanising digital commerce.